In this section, you must identify in great detail your suppliers and manufacturers who are producing your clothing line. Also include your business entity, store location, your organizational structure, your resources, and your business partners. Your company overview should include your background as a designer your skills, past experiences, and education.
What differentiates these clothes from other fashion companies is they are made from sustainable fabrics. The stylish yet comfortable clothes are versatile enough to wear to work, events, and dates.
For example, you’re designing trendy professional clothes for working-class ladies age 25-45. Also, explain how your clothes will meet the needs and tastes of your target market. Describe the clothing type and their marketability. It should also include your operations plans, and the type of clothing you will create. The summary should briefly mention your brand, target market, target revenue goals, and timeframe. The executive summary or aptly nicknamed “elevator pitch” is a part of your fashion business plan that summarizes everything into two paragraphs or shorter. You can also visit clothing boutiques or online clothing stores to gather data on existing fashion trends and pricing structures and also receive advice from fashion designers. Other than research, consult a capitalist expert in the fashion industry for advice on writing a business plan.
